Email Marketing is one of the cheapest forms of advertising your business can do, and if done right, can also be one of the most effective. Why? Because generally, mailing lists require people who are interested in your product or service to add their email address to the list. What you end up with is a list of email addresses who are already interested or in the market for your product or service. So if you have 5000 subscribers, you know that every one of those will be interested in what you have to say, as opposed to paying for 5000 flyers to be printed then having to spend the time delivering those in the hope that someone who sees it is looking for what you are offering.

There is another massive difference though which is often overlooked. If you hand out 5000 flyers and hope some of the recipients are interested, the only way you have to measure the success of that campaign is by how many people contact you as a result. With Email Marketing, you get access to a whole range of statistics, including which email addresses opened the email, what links they clicked on, who they forwarded it to, how many times the opened it, where they are located and much more.

By analysing the statistics, you can work out what was effective, what wasn't, and tailor the next issue for greater success!

So how much would one expect to pay for such benefits? We use a Pay As You Go system, which means there is a small one off set up cost, then you only pay when you send out an email. If you sent an email to those 5000 interested people, you would be paying less than $100 AUD to send it. Cheaper than printing costs, more measurable than flyers and much less walking involved!

If you want to reach your target audience with professional email campaigns you know they will love, you need to Contact Us today!

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