LinkedIn is the social media platform for professionals. It's business to business (B2B) and if your target market is businesses, then this is the place to be.
Selling anything requires trust and having a physical shop and interacting with those potential customers who walk in all works towards building that trust. Potential customers use their gut reaction, their experiences and their feelings to work out how much tehy trust you and if they want to do business with you.
Now more than ever, your potential customers are online and they are still searching for businesses like yours to provide them with products and services, to provide solutions to the business problems that they have.
You still have to build that trust but online it's more difficult. LinkedIn gives you the tools to set yourself up as an expert in your field, to interact with potential customers regularly and to build trust.
Because of it's social nature, once you build trust with a potential client, you gain automatic trust with their friends and contacts through their recommendations.
We can help you to develop your LinkedIn strategy and to maximise and measure the effectiveness of your LinkedIn presence.